People

Our team have decades of digital experience working with and for many of the world’s leading companies and organisations.

Tom Edmonds

Founding Partner

Tom is half of the team that led the Conservatives’ digital campaign during the 2015 UK General Election, the first where digital had a demonstrable impact on the outcome. He now works with a range of clients at Edmonds Elder, from FTSE100 listed firms to tech unicorns, helping them to find unique creative routes that grab the attention of key audiences and create real impact.

Craig Elder

Founding Partner

Craig is the other half of the team who put digital right at the heart of the Conservatives’ 2015 General Election campaign, now widely acknowledged as key to the Party’s first majority win in more than 20 years. He now works with clients across a range of sectors to help them meet the challenge of communicating in the Accelerated Age – focusing teams, resources and budgets on the areas that will deliver the best possible results.

Melissa Wolfe

Managing Director

Melissa has worked for over a decade, developing digital communications strategies at leading communications agencies for clients across sectors including financial services, youth organisations and FMCG. At Edmonds Elder, Melissa has played a pivotal role, helping ensure our culture (work as one team, make great things happen, have fun along the way) remains at the heart of the business as we continue to grow.

Georgina Clark

Head of Design

In her time at Edmonds Elder, Gina has led creative work with some of our best-known clients. In addition, Gina plays a vital leadership role in our creative team – helping to build out our fully-integrated creative offering and pushing us into adopting new styles and formats across illustration, animation, and motion design.

Cameron Leys

Head of Video

Cameron has been working with the Edmonds Elder team since 2015. A highly experienced videographer with a diverse range of experience, Cameron previously filmed and edited content for a highly popular YouTube channel. Part of the creative team, Cameron films and edits a range of content – from CEO interviews to consumer facing marketing campaigns – working closely with our clients to create videos that meet their ambitions.

Maddie Soper

Associate Director

Maddie Soper joined the team at Edmonds Elder after a role specialising in digital public and corporate affairs at a global communications agency. Maddie previously led the team providing the UK’s official Social TV Insights at Kantar Media, where her clients included the BBC, ITV, C4 and Viacom. She has also worked on political campaigns in the UK and US – including the 2012 Obama campaign.

Kirsten Loughman

Senior Consultant

With a background as a digital communications strategist, Kirsten now works with a range of clients at Edmonds Elder, helping to create strategies and campaigns based on solid research and original insights that will grab audience’s attention and drive real impact.

Alex Clifford

Senior Consultant

Alex has a wide range of experience developing digital communications plans for campaigning organisations at the forefront of UK politics – most recently the Labour Party. Alex also led the digital team that helped build the largest grassroots and online campaign movement in UK political history for the People’s Vote campaign.

Emma Winchester

Senior Creative

Emma studied Graphic Design and Illustration and has since worked across a range of industries from fashion to publishing. Emma now works with a range of clients at Edmonds Elder, bringing campaigns to life through animation, illustration and more.

Sarah Fathers

Senior Consultant

Sarah's background covers digital campaigning, project management and local government – giving her highly-valuable insight into how to reach key stakeholders at all levels of decision-making. At Edmonds Elder, Sarah works with a wide range of clients creating exciting campaigns across all their online channels.

Tommy Birtles

Videographer

Tommy has been a professional videographer for almost a decade, having worked for a globally renowned international firm of architects and a market leading start-up. During this time he also worked as a freelancer, directing over 60 music videos and 2 documentaries. At Edmonds Elder, Tommy films and edits a range of videos from web campaigns to social first formats for several major brands.

Louise Howland

Creative Copywriter

As a Creative Copywriter, Louise works with a wide range of clients at Edmonds Elder – helping to develop their tone of voice and produce copy that communicates important messages in the most compelling way across various online channels. Prior to her agency career, Louise worked as a freelance journalist for an online film publication.

Yeison Piedrahita

Videographer

Yeison is a videographer with experience producing content across sport, broadcast, branded, and documentary formats. Well-travelled through international projects, Yeison brings his creative eye and technical expertise to Edmonds Elder, where he produces engaging, story-led visuals for a wide range of clients.

Iya Iriberri

Creative

Iya is a multidisciplinary designer with over eight years of experience in creative roles and expertise in visual storytelling, UI/UX design, and brand identity development. At Edmonds Elder, Iya combines creativity and strategic thinking to deliver outstanding creative work for a range of high-profile clients.

Dan Robinson

Creative

Dan, who studied Graphic Design and has a Master’s degree in Communication Design, works with a wide range of clients at Edmonds Elder - delivering eye-catching creatives in the form of animation, illustration and static design.

Cara Balen

Consultant

With a background in communications consultancy, Cara is experienced in building digital strategies and advising on reputation management for a diverse range of international and UK clients, including consumer, healthcare and finance. Cara now works across digital campaigns, from research and content creation to data and insights reporting.

Beth Martin

Creative

Beth is a graphic designer specialising in motion design and animation. Since graduating from UAL, she has worked on diverse projects for a wide range of clients. At Edmonds Elder, Beth channels her passion for storytelling through motion by crafting compelling visual narratives for her high-profile clients.

Lucy Church

Associate Consultant

Lucy – a graduate in English Language with a focus on historical linguistics and textual editing – works across a range of clients writing copy for social channels, setting up and monitoring paid campaigns, and carrying out varied research.

Thalia Leahy

Junior Videographer

Thalia is a graduate in film and television production, with expertise in shooting, editing and photography. Thalia combines her diverse experience across the fashion, music and real estate industries with a real passion for bringing a narrative to life to produce eye-catching and engaging videos for Edmonds Elder’s clients.

Ana Goncalves

Finance and Office Manager

Ana – who originally hails from Madeira, Portugal, has 15 years’ experience working as an Office, Finance and Operations manager in high-end and demanding environments. At Edmonds Elder, Ana collaborates with all teams and clients to ensure precision and seamless operations within Edmonds Elder.